The Diesel Agency

Somewhere between selling people products that aren't good for them and realizing our power to influence, I decided I only wanted to use my superpowers for good. I was asked by my first boss (25+ years ago) to join her in starting The Diesel Agency to give our clients what a standard agency couldn’t offer; which are curated teams, customized solutions, and courageous creativity.

• Caris Life Sciences:

  • Sourced, negotiated and managed production, client feedback and timelines for the latest Caris project — 6 brand television spots that will begin airing in Q4 of 2026.   

  • Serve as the Account Director for GE HealthCare across multiple modalities, aligning brand strategy with global and regional marketing leaders and facilitating the content and creative development across owned, earned and paid channels — including global trade shows and multi-million-dollar media investments.

• The Hub Garage:

  • Directed the re-brand of The Hub Garage — positioning, logo, color palette, photo/video content, website redesign and an experiential brand activation (“The Cup Car”) which was a life-size Volkswagen Beetle made out of paper coffee cups that turned an everyday interaction into a shareable brand moment.

• The American Heart Association:

  • Produced and project-managed the American Heart Association’s fundraising film, contributing to the cultural momentum of the “Go Red for Women” campaign, raising over $272.87M in donations. The film went on to win a Gold Telly, which is the Telly Awards’ top honor.

• GE HealthCare:

  • Serve as the Account Director for GE HealthCare across multiple modalities, aligning brand strategy with global and regional marketing leaders and facilitating the content and creative development across owned, earned and paid channels — including global trade shows and multi-million-dollar media investments.

• Abbott’s Custard:

  • Produced a 4-day brand photoshoot for photo and video assets in which I oversaw the creative budgeting, production schedules, and workflow management.

Director & Partner| Feb 2020 - Present‍ ‍‍ ‍A full-service, talent-owned creative agency.

Hatch House

Co-founder| Oct 2017- Feb 2020 A production house that brings ideas to life.

Co-founded a boutique content studio for Austin-based brands who wanted meaningful, story-driven, agency-caliber creative without agency overhead.

• Planned, styled, and produced content shoots with creative budgets and timelines for a roster of clients spanning food and beverage, consumer packaged goods, fashion, lifestyle, and community-focused brands.

• Led new business development and client relationships, turning word-of-mouth referrals into a steady pipeline of Austin-area brands including Chick-fil-A, Honest Mary’s, CatSpring Yaupon, Go Rings, Loveweld, Branch Basics, Puracy, IF: Gathering and Alexa James.

• Identified, negotiated, and oversaw freelance photographers, stylists and production crews for every shoot, keeping projects on budget and on schedule

Owned the brand marketing for a fast-growing, mission-driven jewelry and accessories brand (#45 on the 2015 Inc. 5000 list of fastest-growing private companies), helping scale sales from $4.4M to $15M over my four-year tenure.

• Led brand strategy and execution across every channel including print, web, blog, email, social and influencer partnerships which involved building seasonal campaign calendars that aligned concepting, production and asset delivery.

• Brokered creator partnerships — including a 'Face the Foliage' campaign with designer Justina Blakeney, style videos with influencers Hillary Rushford (Dean Street Society) and Jesse Pepper (Style and Pepper), and a collaboration with Jenna Kutcher (Gold Digger Podcast) — extending the brand into new, highly engaged audiences.

• Produced 18 seasonal print lookbooks from end-to-end, by taking the founder’s vision and bringing it to life by owning the shot-list, casting, styling, sourcing all talent, budget management, and final asset delivery.

• Directly managed a two-person creative team — a junior producer and a photographer/graphic designer — setting priorities and creative direction through a period of rapid company growth.

• Traveled to Ethiopia and Guatemala to direct photo and video storytelling with our artisan partners — building the culture and community narrative behind the product — while managing vendor relationships against scope, budget and deadline

• Introduced Asana as the company's first project management system — giving a fast-scaling team (#45 on the 2015 Inc. 5000 list) a shared way to manage seasonal launches and campaign deadlines through a period of rapid headcount and revenue growth.

Marketing Manager| June 2013- Oct 2017 A direct sales fair trade jewelry and accessories company who creates meaningful opportunities around the world. 

Education

Bachelor of Journalism in Advertising August 2001 - May 2005 University of Oklahoma | Norman , OK

Masters of Arts in International Affairs August 2009 - May 2012 Texas State University | San Marcos, TX Study Abroad Program |Vietnam, Laos, Cambodia, Thesis: Refugee Policy | Sydney, Australia