The Diesel Agency

Somewhere between selling people products that aren't good for them and realizing our power to influence, I decided I only wanted to use my superpowers for good. I was asked by my first boss (25+ years ago) to join her in starting The Diesel Agency to give our clients what a standard agency couldn’t offer; which are curated teams, customized solutions, and courageous creativity. Aside from writing and creating our company LinkedIn content and participating in agency pitches for new business, here’s how I add value to our clients:

• The Hub Garage:

  • Led the re-brand initiative for The Hub Garage inclusive of photo and video shoots, logo and color palette development, website reskin and an experiential tactic we called, "The Cup Car” (a life-size cup made out of coffee cups).

    • At the request of the CEO, served as the interim Chief of Staff and was asked to lead the marketing of their for-profit branch, Vehicle Reman.

• The American Heart Association:

  • Collaborated in the development, production and project management of the American Heart Association video for the “Go Red for Women” campaign, contributing to the $272.87 million raised in 2024. This video went on to win a “Gold Telly”, the top honor awarded by the Telly Awards, recognizing the most exceptional entries in video and television production from around the globe.

• Caris Life Sciences:

  • Serve as the Account Lead for the Caris Assure’s cancer-detecting blood test campaign which includes planning, organizing and overseeing execution of creative projects in partnership with the creative teams and any outside vendors (we outsource media and PR). They were so thrilled with the work of the initial campaign they came back to us six months later to concept the hero image for their tissue-based test.

• GE Healthcare:

  • Serve as the Account Lead on the GE HealthCare business across multiple modalities which includes:

    • Working closely with global and regional in-house marketing and product management leaders to align strategies and support market acceptance of new products.

    • Lead in the creation and distribution of content and creative assets for various online and offline channels, including their global trade show materials which includes building workback timelines across integrated campaigns, product launches and seasonal initiatives.

    • Coordinate, execute and traffic multi-million dollar media buys.

• Abbott’s Custard:

  • Produced a 4-day brand photoshoot for photo and video assets in which I oversaw the creative budgeting, production schedules, and workflow management.

Partner| Feb 2020 - Present A full-service, talent-owned creative agency.

Hatch House

Co-founder| Oct 2017- Feb 2020 A production house that brings ideas to life.

Hatch House was created for small businesses in Austin, TX, who wanted beautiful, meaningful content but weren’t quite ready to pull the trigger on a “big agency.” They needed a scrappy, resourceful, busybody and who could stretch their dollars (i.e., me). We produced, planned, styled and dreamt up content photoshoots for a litany of nonprofits, retailers, restaurants and consumer packaged goods companies, including:

Marketing Manager| June 2013- Oct 2017 A direct sales fair trade jewelry and accessories company who creates meaningful opportunities around the world. 

When I joined Noonday, there were only two of us on the Marketing Team. It remained a small crew only growing by two designers and one copy writer during my tenure. I mention this because for such a small team we created an incredibly beautiful brand with high caliber content in a wildly short time. Here’s how I personally contributed:

• Implemented a project management system (Asana) that improved overall communication and efficiency across a fast-growing company. In fact, Noonday Collection was #45 on the annual Inc. 5000 list, which ranks the fastest-growing private companies in the United States in 2015.

• Build schedules and timelines for creative deliverables, including print, product launches, promotions, and seasonal campaigns for the brand resulting in increased brand awareness and new customer acquisition with sales growth from $4.4M - $15M during my four year tenure.

• Successfully led the development and implementation of the brand across all marketing channels (print, web, blog, email, social and influencer partnerships) which included building the respective campaign calendars detailing timelines for concepting, production, and asset delivery.

• Produced (14) print and video photoshoots of the seasonal jewelry and handbag collections which included overseeing the creative budgeting, production schedule, internal and external workflow management.

• Traveled to gather photo and video content of our Artisans in Ethiopia and Guatemala which included the management of external creative vendor relationships and ensuring deadlines, budget and deliverable requirements were met according to scope.

Education

Masters of Arts in International Affairs August 2009 - May 2012 Texas State University | San Marcos, TX Study Abroad Program |Vietnam, Laos, Cambodia, Thesis: Refugee Policy | Sydney, Australia

Bachelor of Journalism in Advertising August 2001 - May 2005 University of Oklahoma | Norman , OK