The Diesel Agency

Somewhere between selling people products that aren't good for them and realizing our power to influence, I decided I only wanted to use my superpowers for good. I was asked by my very first boss (25+ years ago) to join her in starting The Diesel Agency to give our clients curated teams, customized solutions, and courageous creativity. I spend my days adding value in the following ways:

• Aside from creating and writing all content for the Diesel LinkedIn page, I participate as needed in agency pitch meetings by providing sales support, preparing presentations and sample work projects, pulling research and applicable data in order to demonstrate our ability to serve our clients well. My role in the following clientele includes:

  • Led the re-brand initiative for The Hub Garage inclusive of; photo and video shoots, logo and color palette development, website reskin and an experiential tactic we called, "The Cup Car” (a life-size cup made out of coffee cups).

    • At the request of the CEO, served as the Chief of Staff of The Hub Garage and was asked to lead the Marketing of their for-profit branch, Vehicle Reman.

  • Collaborated in the development, production and project management of the American Heart Association video for the “Go Red for Women” campaign, video contributing to the $272.87 million raised in 2024. This video also went on to win a “Gold Telly” award, the top honor awarded by the Telly Awards, recognizing the most exceptional entries in video and television production from around the globe.

  • Led the strategy, positioning, brief writing, and account management for Caris Assure’s cancer-detecting blood test campaign. They were so thrilled with the work, they came back to us six months later to concept their hero image for their tissue-based test.

  • Serve as the Account Lead on the GE HealthCare business across multiple modalities which include:

    • Working closely with global and regional in-house marketing and product management leaders to align strategies and support market acceptance of new products.

    • Lead the creation and distribution of content and creative assets for various online and offline channels, including their global trade show materials.

    • Coordinate, execute and traffick multi-million dollar media buys.

  • Produced a 4-day brand photoshoot for Abbott’s Custard, a nationally recognized family owned custard brand.

When I joined Noonday, there were only two of us on the Marketing Team. It remained a small crew only growing by two designers and one copy writer during my tenure. I mention that because for such a small team we created an incredibly beautiful brand with high caliber content in a wildly short time. Here’s how I personally contributed:

• Successfully led the development and implementation of the brand across all marketing channels including print, web, blog, email, social and influencer partnerships.

• Produced (14) print and video photoshoots of the seasonal jewelry and handbag collections in which the Ambassadors utilized for their in-home trunk shows.

• Created Marketing campaigns leveraged by the Sales Department which improved performance in web traffic, social media engagement and following, resulting in increased brand awareness and new customer acquisition with a sales outcome of $4.4M - $15M within 4 years.

• Traveled to gather photo and video content of our Artisans in Ethiopia and Guatemala .

• Defined and distributed effective social media campaigns and collateral, resulting in $1.6M in revenue from Meta and $40K in revenue from Instagram during my tenure.

• Implemented a project management system (Asana) that improved overall communication and efficiency across a fast-growing company. In fact, Noonday Collection was #45 on the annual Inc. 5000 list, which ranks the fastest-growing private companies in the United States in 2015.

Partner| Feb 2020 - Present A full-service, talent-owned creative agency.

Hatch House

Co-founder| Oct 2017- Feb 2020 A production house that brings ideas to life.

Hatch House was created for small businesses in Austin, TX, who wanted beautiful, meaningful content but weren’t quite ready to pull the trigger on a “big agency.” They needed a scrappy, resourceful, busybody and who could stretch their dollars (i.e., me). We produced, planned, styled and dreamt up content photoshoots for a litany of nonprofits, retailers, restaurants and consumer packaged goods companies, including:

Marketing Manager| June 2013- Oct 2017 A direct sales fair trade jewelry and accessories company who creates meaningful opportunities around the world. 

Education

Masters of Arts in International Affairs August 2009 - May 2012 Texas State University | San Marcos, TX Study Abroad Program |Vietnam, Laos, Cambodia, Thesis: Refugee Policy | Sydney, Australia

Bachelor of Journalism in Advertising August 2001 - May 2005 University of Oklahoma | Norman , OK