The Hub Garage
The Hub Garage is a non-profit doing incredible work - repairing cars for single moms free of charge. The problem was nobody knew about them. Rightfully so, as they didn't have relevant or relatable branding, clarity of messaging or even a donation strategy when we were introduced. We partnered with "The Hub" to bring awareness to their noble cause. In a little over a year, we were able to help them create a noteworthy brand with some of the most inspiring and creative work we've ever been a part of. The best part of it all, was that we got hundreds of single moms back on the road with free car repairs.
Abbott’s Frozen Custard
The American Heart Association
The AHA came to us requesting a video for their 20th Anniversary “Go Red” event in Chicago. After concepts were pitched, we arrived at a storyline focused on the stories of three women who exemplify that heart health is critical for women at every age and stage of their lives. We had the privilege of meeting all of the survivors featured and attending the live event to watch the video unveiling.
Caris Lifesciences
Caris Lifesciences came to us requesting campaign ideas for their new cancer detection test, Caris Assure. This was a new product category for consumers, and quite frankly a miraculous innovation that was going to save lives, so awareness was vital. The Assure test also had a competitor in the market to consider that was more cost-effective, but less accurate. We needed to position this right. It was Caris Assure vs Cancer. Period. The below concepts were presented focusing on giving people the power over their health sooner and with the highest level of accuracy for themselves and their loved ones.
Not even trying to be humble here, just bold-face bragging, the blood test tube we created ended up in Times Square!
