The Hub Garage

The Hub Garage is a nonprofit doing incredible work - repairing cars for single moms free of charge. The problem was nobody knew about them. Rightfully so, as they didn't have relevant or relatable branding, clarity of messaging or even a donation strategy when we were introduced. We partnered with "The Hub" to bring awareness to their noble cause. In a little over a year, we were able to help them create a noteworthy brand with some of the most inspiring and creative work we've ever been a part of. The best part of it all, was that we got hundreds of single moms back on the road with free car repairs.

Abbott’s Frozen Custard

This was a fun one! Abbott’s Frozen Custard, a family owned and operated company since 1902 came to us wanting to do a brand photoshoot of some of their staple flavors. You learn (and eat) a lot on a set shooting custard.! After 3 days, 24 flavors and hundreds of toppings later, we gave them a beautiful new portfolio of images to utilize in their marketing.

The American Heart Association

The AHA came to us requesting a video for their 20th Anniversary “Go Red” event in Chicago. After concepts were pitched, we arrived at a storyline focused on the stories of three women who exemplify that heart health is critical for women at every age and stage of their lives. We had the privilege of meeting all of the survivors featured and attending the live event to watch the video unveiling.

Caris Life Sciences

We were tasked with creating emotionally engaging awareness spots that demonstrated how Caris Assure® and Caris GPSai® help patients gain deeper insights into their cancer, empowering more personalized treatment decisions. The concepts “Fight” and “Warrior” were born and literally (and physically) showed the role and benefits of each product. These spots were careful to depict the Caris brand as a trusted leader in precision oncology, giving patients more answers, more clarity, and more confidence throughout their cancer journey.

Caris also requested new campaign ideas for their cancer detection test, Caris Assure. This was a new product category for consumers, and quite frankly a miraculous innovation that was going to save lives, so awareness was vital. The Assure Test also had a competitor in the market to consider that was more cost-effective, but less accurate. We needed to position this right. It was Caris Assure vs Cancer. Period. The below concepts were presented focusing on giving people the power over their health sooner and with the highest level of accuracy for themselves and their loved ones. These were some of the print iterations of the concepts.