Trove
An ethical apparel company that delights in dignity
In 2017, I created this company out of the desire (and need) for apparel that was responsibly made, fashion forward and affordable. The pillars of Trove were to create jobs that paid a fair wage, educate consumers on sustainability, and celebrate artisan craft and culture.
Sales
In three years, I created twelve capsule collections of women’s apparel and sold them online and in pop-ups throughout Austin, TX generating the below sales (in thousands)/year.
Social Following
Grew a social audience through consistent storytelling and optimization on the below channels.
14,646
8,470
1,354
Countries
I had the honor of working with artisans in four countries, offering them a fair wage and helping them preserve their craft.
Guatemala
India
Rwanda
Nepal
Meet the Artisans
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Claudette
Rwanda
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Manish
India
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Lidia
Guatemala
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Ravy
Nepal
I loved every minute of owning a business. The journey, the wearing of all the hats, and gaining the experience of growing your own brand. After three years in business, we started a family and I knew Trove needed more attention than I could give it. I sold it in 2020 to one of my best customers who was moving her family to India where she could oversee production for Trove.